In December 2020, Well+Good forecasted that pleasure being embraced as a form of self-care would be a major wellness trend to take shape in 2021, and so far, our crystal-ball prediction seems to be on track. Major retailers are buying into sexual wellness, providing evidence that pleasure is a component of life to celebrate, not shroud in shame. Earlier this year, for example, beauty emporium Bluemercury expanded its intimate wellness line, and just this week, Bloomingdale’s launched its own online sexual wellness shop online. Who says you can’t buy lube from the same place you get your work blouses?

Bloomingdale’s sexual wellness shop is chock-full of environmentally conscious and body-positive goodies, along with self-love essentials from four top brands: Smile Makers, Dame, Maude, and Fur. “Now more than ever, it’s important to consider every aspect of our well-being, including intimacy and self-love,” said Stacie Borteck, GMM Fashion Accessories, Fine Jewelry, and Cosmetics, Bloomingdale’s, in a May 24 statement regarding the launch of the sexual wellness shop. “We are excited for customers to discover this approachable shopping experience featuring innovative products from female-led brands.”

“Now more than ever, it’s important to consider every aspect of our well-being, including intimacy and self-love.” —Stacie Borteck, Bloomingdale’s

Keep reading for our four standout sensual products available in Bloomingdale’s sexual wellness shop that are worthy of a spot on your nightstand.

4 pleasure products to snag from the new Bloomindale’s sexual wellness shop

Smile Makers The French Lover — $60.00

Oui Oui. This sex toy is described as “a smooth and flexible vibrating tongue.” Need I say more? Well, I will: Made from body-safe Japanese silicone, this vibrator is intuitive to use, beautiful to look at, and ideal for a night of self-love or partner play. It’s also vegan-friendly, phthalate-free, waterproof, and silent. With a noise-free toy to use at your discretion, you don’t have to wake up your roommates or your partner to have a good time.

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Maude Shine Silicone Personal Lubricant — $25.00

You know those times when you’re totally in the mood, but your body hasn’t caught up yet? For issues of vaginal dryness, which vulva-owners of all ages contend with, a quality lube like like one can help.

Maude is a top-tier sexual health brand that’s rooted in self care, and this product is vegan-friendly, and free of both parabens and glycerin, which is a common additive in many lubricants that can lead to yeast infections.

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Fur Oil — $46.00

Fur Oil is a triple threat in the pubic hair care sector: The all-natural formula works to soften hair, prevent in-growns, and treats razor burn. It’s also vegan-friendly, and free of parabens, gluten, and fragrance, making it a win for those with sensitive skin.

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Dame Alu — $18.00

The main ingredient in Dame’s Alu aloe lubricant is, you guessed it, aloe leaf juice. Beyond being a water-based personal lubricant, this product also works to stimulate blood flow to your genitals, thanks to its aphrodisiac ingredient, mushroom extract.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.



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